Reasons to Celebrate

Euroholics is about discovering and embracing Europe’s (and the worlds) rich and diverse traditions.

Whether it's the warmth of a shared glass of wine, the excitement of clinking beer mugs, or the smooth finish of schnapps, we believe that celebrating together creates lasting bonds. It's not just about the drink, it’s about the stories shared, the laughter exchanged, and the unity felt when people come together, no matter where they are from.

So join the movement, share your reasons to drink and related beverages and brace yourself to explore the hidden gems of Europe’s and beyond drink culture.

One cheers at a time!

Does your country / the region where you are from have some outstanding, collective (holi-)day, where everyone is getting shitfaced? Do you have a personal holiday, where you do so? Is it on a specific date? What alcohol do you consume on that day?

We would love to learn more about it! Please feel free to add dates, reasons (personal or in your country) and the perferct drink for the occasion.

Anytime

When	Title	Main Drink	Where (Nation / Region)
Afternoon-Evening	Feierabend / After Work	White Wine, Beer	World
Individual	A Smith's Birthday!	Mescal	World
Individual	Green Day (the day before a Smith's Birthday)	Gin	Austria
Individual	title	drink	where

January

Date	Title	Character	Main Drink	Where (Nation / Region)
1st	New Year	Holiday	Prosecco, Champagne	World
17th	Hot Buttered Rum Day	Opportunity	Hot Buttered Rum	USA
date	title	character	drink	where

February

Date	Title	Character	Main Drink	Where (Nation / Region)
14th	Trifon Zarezan - Vinegrower's Day	National custom	Wine	Bulgaria
14th	Open That Bottle Night	Opportunity	That bottle, you kept for too long	World
date	title	character	drink	where

March

Date	Title	Character	Main Drink	Where (Nation / Region)
5th	National Absinthe Day	Opportunity	Absinthe	USA
date	title	character	drink	where

April

Date	Title	Character	Main Drink	Where (Nation / Region)
27th	Koningsdag	National holiday	Oranje-Bitte	Netherlands
date	title	character	drink	where

May

Date	Title	Character	Main Drink	Where (Nation / Region)
1st	Worker's Day	Holiday	what you can get	World
1st	Worker's Day	Holiday	Mai-Bowle, Schnaps	Germany, Austria
date	title	character	drink	where

June

Date	Title	Character	Main Drink	Where (Nation / Region)
19th to 25th	Midsommar	Summer celebration	Aquavit	Scandinavia, Baltic States
date	title	character	drink	where

July

Date	Title	Character	Main Drink	Where (Nation / Region)
Start of July	Summer holidays	Personal holiday	Beer	Austria
31th	Black Tot Day	Historical Event	Rum	UK
date	title	character	drink	where

August

Date	Title	Character	Main Drink	Where (Nation / Region)
last 2 weeks of August	EFA	European custom	Tschakkatulli (Beer with hazelnut schnaps)	Alpbach
15th	Mary's conception	Christian holiday	what you can get, Beer	Austria
Sometime in August	First day of summer holiday	Personal holiday	what you can get	at least in Austria
date	title	character	drink	where

September

Date	Title	Character	Main Drink	Where (Nation / Region)
2nd Saturday	First Saturday of Schmiede	Festival	Beer	Hallein, Austria
26th	Petrov Day	Historic Event	Vodka	World
September or October	Harvest Festival / Erntedank	Christian Event	Most	Austria
date	title	character	drink	where

October

Date	Title	Character	Main Drink	Where (Nation / Region)
19th	International Gin & Tonic Day	Opportunity	Gin Tonic	World
28th	Ochi-Day	Historical Event	Tsipouro	Greece
31th	Halloween / Samhain	Pagan Festival	some scary drink	Wolrd
date	title	character	drink	where

November

Date	Title	Character	Main Drink	Where (Nation / Region)
every now and then	it's cold outside	Opportunity	Spritzer	Austria
first Friday	J-Dag (Tuborg’s Christmas beer is finally released)	National custom	Julebryg	Denmark
11th	Martiniloben / Mescht'nlob'n	Christian holiday	Schnapsnudeln	Sölktal valley, Styria, Austria
date	title	character	drink	where

December

Date	Title	Character	Main Drink	Where (Nation / Region)
sometime in December	it's cold outside	Opportunity	Goaßmilch	Salzburg Land, Berchtesgaden
24th	Christmas	Holiday	Eggbeer	Styria, Austria
24th	Christmas	Holiday	Aperol Spritz	North Germany
date	title	character	drink	where